Cita APA (7a ed.)

McDonald, M. H., & Dunbar, I. (1968). Market segmentation: How to do it, how to profit from it. Elsevier.

Cita Chicago Style (17a ed.)

McDonald, Malcolm H.B, y Ian Dunbar. Market Segmentation: How to Do It, How to Profit from It. Amsterdam [etc.]: Elsevier, 1968.

Cita MLA (9a ed.)

McDonald, Malcolm H.B, y Ian Dunbar. Market Segmentation: How to Do It, How to Profit from It. Elsevier, 1968.