APA (7th ed.) Citation

Walker, O. C., Jr. (2003). Marketing strategy: A decisión-focused approach (4th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Walker, Orville C., Jr. Marketing Strategy: A Decisión-focused Approach. 4th ed. Boston: McGraw-Hill, 2003.

MLA (9th ed.) Citation

Walker, Orville C., Jr. Marketing Strategy: A Decisión-focused Approach. 4th ed. McGraw-Hill, 2003.