Cita APA (7a ed.)

Berson, A., Smith, S., & Thearling, K. (2000). Building data mining applications for CRM. McGraw-Hill.

Cita Chicago Style (17a ed.)

Berson, Alex, Stephen Smith, y Kurt Thearling. Building Data Mining Applications for CRM. New York [etc.]: McGraw-Hill, 2000.

Cita MLA (9a ed.)

Berson, Alex, et al. Building Data Mining Applications for CRM. McGraw-Hill, 2000.