Store wars : the battle for mindspace and shelfspace

Bibliographic Details
Main Author:	Corstjens, Judith (Author)
Other Authors:	Corstjens, Marcel (coa)
Format:	Book
Language:	Inglés
Published:	New York [etc.] John Wiley & sons 1998
Edition:	[5th. repr. sept. 1998]
Subjects:	Comercio al por menor Marketing Comercio al por menor > Personal Marcas comerciales Bienes de consumo > Marketing
See on Universidad Loyola - Universidad Loyola Granada:	https://colectivo.uloyola.es/Record/72129

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Description
Physical Description:	303 p. ; 24 cm
ISBN:	9780471950813

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