Cita APA (7a ed.)

McDonald, M. H., & Morris, P. W. (1996). The marketing plan: A pictorial guide for managers. Butterworth-Heinemann.

Cita Chicago Style (17a ed.)

McDonald, Malcolm H.B, y Peter W.G Morris. The Marketing Plan: A Pictorial Guide for Managers. Oxford: Butterworth-Heinemann, 1996.

Cita MLA (9a ed.)

McDonald, Malcolm H.B, y Peter W.G Morris. The Marketing Plan: A Pictorial Guide for Managers. Butterworth-Heinemann, 1996.