APA (7th ed.) Citation

McDonald, M. H., & Morris, P. W. (1996). The marketing plan: A pictorial guide for managers. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

McDonald, Malcolm H.B, and Peter W.G Morris. The Marketing Plan: A Pictorial Guide for Managers. Oxford: Butterworth-Heinemann, 1996.

MLA (9th ed.) Citation

McDonald, Malcolm H.B, and Peter W.G Morris. The Marketing Plan: A Pictorial Guide for Managers. Butterworth-Heinemann, 1996.