Cita APA (7a ed.)

Edwards, C. M., Jr, & Brown, R. A. (1959). Retail advertising and sales promotion (3rd ed.). Prentice Hall.

Cita Chicago Style (17a ed.)

Edwards, Charles M., Jr, y Russell A. Brown. Retail Advertising and Sales Promotion. 3rd ed. New Jersey: Prentice Hall, 1959.

Cita MLA (9a ed.)

Edwards, Charles M., Jr, y Russell A. Brown. Retail Advertising and Sales Promotion. 3rd ed. Prentice Hall, 1959.