APA (7th ed.) Citation

Keegan, W. J., Frances Prentice, E., & Cano Soler, D. (1996). Marketing global (5a ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Keegan, Warren J., Esmé Frances Prentice, and Diego Cano Soler. Marketing Global. 5a ed. London [etc.]: Prentice Hall, 1996.

MLA (9th ed.) Citation

Keegan, Warren J., et al. Marketing Global. 5a ed. Prentice Hall, 1996.