Cita APA (7a ed.)

Keegan, W. J., Frances Prentice, E., & Cano Soler, D. (1996). Marketing global (5a ed.). Prentice Hall.

Cita Chicago Style (17a ed.)

Keegan, Warren J., Esmé Frances Prentice, y Diego Cano Soler. Marketing Global. 5a ed. London [etc.]: Prentice Hall, 1996.

Cita MLA (9a ed.)

Keegan, Warren J., et al. Marketing Global. 5a ed. Prentice Hall, 1996.