APA (7th ed.) Citation

Cohen, W. A. (1991). The practice of marketing management: Analysis, planning, and implementation (2nd ed.). MacMillan publishing company.

Chicago Style (17th ed.) Citation

Cohen, William A. The Practice of Marketing Management: Analysis, Planning, and Implementation. 2nd ed. New York: MacMillan publishing company, 1991.

MLA (9th ed.) Citation

Cohen, William A. The Practice of Marketing Management: Analysis, Planning, and Implementation. 2nd ed. MacMillan publishing company, 1991.