APA (7th ed.) Citation

Cannie, J. K. (1994). Turning lost customers into gold...and the art of achieving zero defections. Amacom.

Chicago Style (17th ed.) Citation

Cannie, Joan Koob. Turning Lost Customers into Gold...and the Art of Achieving Zero Defections. New York: Amacom, 1994.

MLA (9th ed.) Citation

Cannie, Joan Koob. Turning Lost Customers into Gold...and the Art of Achieving Zero Defections. Amacom, 1994.