Competitive marketing strategy for Europe developing, maintaining and defending competitive advantage
| Main Authors: | , |
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| Format: | Book |
| Language: | Inglés |
| Published: |
London
MacMillan Press
1994
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| Subjects: | |
| See on Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/44218 |
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| Physical Description: | XI, 370 p. ; 24 cm |
|---|---|
| ISBN: | 9780333613511 |
