Cita APA (7a ed.)

Brown, L., & McDonald, M. H. (1994). Competitive marketing strategy for Europe: Developing, maintaining and defending competitive advantage. MacMillan Press.

Cita Chicago Style (17a ed.)

Brown, Linden, y Malcolm H.B McDonald. Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage. London: MacMillan Press, 1994.

Cita MLA (9a ed.)

Brown, Linden, y Malcolm H.B McDonald. Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage. MacMillan Press, 1994.