Aaker, D. A. (1988). Developing business strategies (2nd ed.). John Wiley & sons.
Cita Chicago Style (17a ed.)Aaker, David A. Developing Business Strategies. 2nd ed. New York [etc.]: John Wiley & sons, 1988.
Cita MLA (9a ed.)Aaker, David A. Developing Business Strategies. 2nd ed. John Wiley & sons, 1988.
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