APA (7th ed.) Citation

Southgate, P. (1994). Total branding by design: How to make your brand's packaging more effective. Kogan Page.

Chicago Style (17th ed.) Citation

Southgate, Paul. Total Branding by Design: How to Make Your Brand's Packaging More Effective. London: Kogan Page, 1994.

MLA (9th ed.) Citation

Southgate, Paul. Total Branding by Design: How to Make Your Brand's Packaging More Effective. Kogan Page, 1994.