APA (7th ed.) Citation

Shepard, D. (1995). The new direct marketing: How to implement a profit driven database marketing strategy. Irwin.

Chicago Style (17th ed.) Citation

Shepard, David. The New Direct Marketing: How to Implement a Profit Driven Database Marketing Strategy. Burr Ridge [etc.]: Irwin, 1995.

MLA (9th ed.) Citation

Shepard, David. The New Direct Marketing: How to Implement a Profit Driven Database Marketing Strategy. Irwin, 1995.

Warning: These citations may not always be 100% accurate.