APA (7th ed.) Citation

Randall, G. (1994). Effective marketing. Routledge.

Chicago Style (17th ed.) Citation

Randall, Geoffrey. Effective Marketing. London [etc.]: Routledge, 1994.

MLA (9th ed.) Citation

Randall, Geoffrey. Effective Marketing. Routledge, 1994.

Warning: These citations may not always be 100% accurate.