Nagle, T. T., & Holden, R. K. (1995). The strategy and tactics of pricing: A guide to profitable decision making (2nd. ed.). Prentice-Hall Intenational.
Cita Chicago Style (17a ed.)Nagle, Thomas T., y Reed K. Holden. The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making. 2nd. ed. New Jersey [etc.]: Prentice-Hall Intenational, 1995.
Cita MLA (9a ed.)Nagle, Thomas T., y Reed K. Holden. The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making. 2nd. ed. Prentice-Hall Intenational, 1995.
Precaución: Estas citas no son 100% exactas.