Cita APA (7a ed.)

Plowman, B. (1994). High value, low cost: How to create profitable customer delight. Pitman.

Cita Chicago Style (17a ed.)

Plowman, Brian. High Value, Low Cost: How to Create Profitable Customer Delight. London: Pitman, 1994.

Cita MLA (9a ed.)

Plowman, Brian. High Value, Low Cost: How to Create Profitable Customer Delight. Pitman, 1994.