APA (7th ed.) Citation

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2009). Marketing ([9a ed.].). McGraw-Hill.

Chicago Style (17th ed.) Citation

Kerin, Roger A., Steven W. Hartley, and William Rudelius. Marketing. [9a ed.]. México: McGraw-Hill, 2009.

MLA (9th ed.) Citation

Kerin, Roger A., et al. Marketing. [9a ed.]. McGraw-Hill, 2009.