Cita APA (7a ed.)

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2009). Marketing ([9a ed.].). McGraw-Hill.

Cita Chicago Style (17a ed.)

Kerin, Roger A., Steven W. Hartley, y William Rudelius. Marketing. [9a ed.]. México: McGraw-Hill, 2009.

Cita MLA (9a ed.)

Kerin, Roger A., et al. Marketing. [9a ed.]. McGraw-Hill, 2009.