Cita APA (7a ed.)

Assael, H. (1990). Marketing: Principles & strategy (2nd. ed.). Dryden Press.

Cita Chicago Style (17a ed.)

Assael, Henry. Marketing: Principles & Strategy. 2nd. ed. Hinsdale, Illinois: Dryden Press, 1990.

Cita MLA (9a ed.)

Assael, Henry. Marketing: Principles & Strategy. 2nd. ed. Dryden Press, 1990.