APA (7th ed.) Citation

Assael, H. (1990). Marketing: Principles & strategy (2nd. ed.). Dryden Press.

Chicago Style (17th ed.) Citation

Assael, Henry. Marketing: Principles & Strategy. 2nd. ed. Hinsdale, Illinois: Dryden Press, 1990.

MLA (9th ed.) Citation

Assael, Henry. Marketing: Principles & Strategy. 2nd. ed. Dryden Press, 1990.