Cita APA (7a ed.)

Reibstein, D. Marketing: Concepts, strategies and decisions. Prentice hall.

Cita Chicago Style (17a ed.)

Reibstein, D.J. Marketing: Concepts, Strategies and Decisions. New York [etc.]: Prentice hall.

Cita MLA (9a ed.)

Reibstein, D.J. Marketing: Concepts, Strategies and Decisions. Prentice hall.