APA (7th ed.) Citation

Guiltinan, J. P., & Paul, G. W. (1994). Administracion de marketing: Estrategias y programas (5a ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Guiltinan, Joseph P., and Gordon W. Paul. Administracion De Marketing: Estrategias Y Programas. 5a ed. Bogotá [etc.]: McGraw-Hill, 1994.

MLA (9th ed.) Citation

Guiltinan, Joseph P., and Gordon W. Paul. Administracion De Marketing: Estrategias Y Programas. 5a ed. McGraw-Hill, 1994.