APA (7th ed.) Citation

Zikmund, W. (1993). Mercadotecnia. Cecsa.

Chicago Style (17th ed.) Citation

Zikmund, William. Mercadotecnia. México: Cecsa, 1993.

MLA (9th ed.) Citation

Zikmund, William. Mercadotecnia. Cecsa, 1993.

Warning: These citations may not always be 100% accurate.