Cita APA (7a ed.)

Czepiel, J. A. (1992). Competitive marketing strategy. Prentice Hall.

Cita Chicago Style (17a ed.)

Czepiel, John A. Competitive Marketing Strategy. New Jersey: Prentice Hall, 1992.

Cita MLA (9a ed.)

Czepiel, John A. Competitive Marketing Strategy. Prentice Hall, 1992.