APA (7th ed.) Citation

Kotler, P. (1973). Mercadotecnia aplicada. Interamericana.

Chicago Style (17th ed.) Citation

Kotler, Philip. Mercadotecnia Aplicada. México [etc.]: Interamericana, 1973.

MLA (9th ed.) Citation

Kotler, Philip. Mercadotecnia Aplicada. Interamericana, 1973.

Warning: These citations may not always be 100% accurate.