Cita APA (7a ed.)

Lamb, C. W. J., Hair, J. F., & McDaniel, C. (1992). Principles of marketing. South-Western.

Cita Chicago Style (17a ed.)

Lamb, Charles W. Jr, Joseph F. Hair, y Carl McDaniel. Principles of Marketing. Cincinnati: South-Western, 1992.

Cita MLA (9a ed.)

Lamb, Charles W. Jr, et al. Principles of Marketing. South-Western, 1992.