APA (7th ed.) Citation

Kracmar, J. Z. (1971). Marketing research in the developing countries: A handbook. Praeger.

Chicago Style (17th ed.) Citation

Kracmar, John Z. Marketing Research in the Developing Countries: A Handbook. New York ; Washington ; London: Praeger, 1971.

MLA (9th ed.) Citation

Kracmar, John Z. Marketing Research in the Developing Countries: A Handbook. Praeger, 1971.