The marketing audit translating marketing theory into practice

Bibliographic Details
Main Author: McDonald, Malcolm H.B (Author)
Format: Book
Language:Inglés
Published: Oxford Butterworth-Heinemann 1991
Series:The marketing series. Practitioner
Subjects:
See on Universidad Loyola - Universidad Loyola Granada:https://colectivo.uloyola.es/Record/5012
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Description
Physical Description:VII, 268 p. ; 24 cm
ISBN:9780750600897