Cita APA (7a ed.)

McDonald, M. H. (1991). The marketing audit: Translating marketing theory into practice. Butterworth-Heinemann.

Cita Chicago Style (17a ed.)

McDonald, Malcolm H.B. The Marketing Audit: Translating Marketing Theory into Practice. Oxford: Butterworth-Heinemann, 1991.

Cita MLA (9a ed.)

McDonald, Malcolm H.B. The Marketing Audit: Translating Marketing Theory into Practice. Butterworth-Heinemann, 1991.