Greer, T. V. (1991). Cases in marketing: Orientation, analysis, and problems (5th ed.). MacMillan publishing company.
Cita Chicago Style (17a ed.)Greer, Thomas V. Cases in Marketing: Orientation, Analysis, and Problems. 5th ed. New York: MacMillan publishing company, 1991.
Cita MLA (9a ed.)Greer, Thomas V. Cases in Marketing: Orientation, Analysis, and Problems. 5th ed. MacMillan publishing company, 1991.
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