Cundiff, E. W., & Hilger, M. T. (1988). Marketing in the international environment (2nd ed.). Prentice-Hall Intenational.
Cita Chicago Style (17a ed.)Cundiff, Edward W., y Marye Tharp Hilger. Marketing in the International Environment. 2nd ed. New Jersey [etc.]: Prentice-Hall Intenational, 1988.
Cita MLA (9a ed.)Cundiff, Edward W., y Marye Tharp Hilger. Marketing in the International Environment. 2nd ed. Prentice-Hall Intenational, 1988.
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