Cita APA (7a ed.)

Band, W. A. (1991). Creating value for customers: Designing and implementing a total corporate strategy. John Wiley & sons.

Cita Chicago Style (17a ed.)

Band, William A. Creating Value for Customers: Designing and Implementing a Total Corporate Strategy. New York [etc.]: John Wiley & sons, 1991.

Cita MLA (9a ed.)

Band, William A. Creating Value for Customers: Designing and Implementing a Total Corporate Strategy. John Wiley & sons, 1991.