Organizing and implementing the marketing effort text and cases
| Main Author: | |
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| Format: | Book |
| Language: | Inglés |
| Published: |
Reading, [etc.]
Addison-Wesley
1991
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| Subjects: | |
| See on Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/1361 |
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| Physical Description: | XIII, 818 p. ; 24 cm |
|---|---|
| ISBN: | 9780201510447 |
