APA (7th ed.) Citation

Cespedes, F. V. (1991). Organizing and implementing the marketing effort: Text and cases. Addison-Wesley.

Chicago Style (17th ed.) Citation

Cespedes, Frank V. Organizing and Implementing the Marketing Effort: Text and Cases. Reading, [etc.]: Addison-Wesley, 1991.

MLA (9th ed.) Citation

Cespedes, Frank V. Organizing and Implementing the Marketing Effort: Text and Cases. Addison-Wesley, 1991.