Cita APA (7a ed.)

Cespedes, F. V. (1991). Organizing and implementing the marketing effort: Text and cases. Addison-Wesley.

Cita Chicago Style (17a ed.)

Cespedes, Frank V. Organizing and Implementing the Marketing Effort: Text and Cases. Reading, [etc.]: Addison-Wesley, 1991.

Cita MLA (9a ed.)

Cespedes, Frank V. Organizing and Implementing the Marketing Effort: Text and Cases. Addison-Wesley, 1991.