Cita APA (7a ed.)

Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management (Sixteenth edition. Global edition.). Pearson Education Limited.

Cita Chicago Style (17a ed.)

Kotler, Philip, Kevin Lane Keller, y Alexander Chernev. Marketing Management. Sixteenth edition. Global edition. Harlow, Essex, United Kingdom: Pearson Education Limited, 2022.

Cita MLA (9a ed.)

Kotler, Philip, et al. Marketing Management. Sixteenth edition. Global edition. Pearson Education Limited, 2022.