Link, H. C., & Watson, J. B. (1938). The new psychology of selling and advertising (Published (first), reprinted (third).). The Macmillan Company.
Cita Chicago Style (17a ed.)Link, Henry C., y John Brown Watson. The New Psychology of Selling and Advertising. Published (first), reprinted (third). New York: The Macmillan Company, 1938.
Cita MLA (9a ed.)Link, Henry C., y John Brown Watson. The New Psychology of Selling and Advertising. Published (first), reprinted (third). The Macmillan Company, 1938.
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