The artisan brand : entrepreneurship and marketing in contemporary craft economies

The artisan brand entrepreneurship and marketing in contemporary craft economies

Bibliographic Details
Other Authors: Mulholland, Jon, editor literario, autor (editor literario), Ricci, Alessandra, editora literaria, autora (editora literaria), Massi, Marta, editora literaria, autora
Format: Book
Language:Inglés
Published: Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing [2022]
Series:New horizons in marketing series
Subjects:
Marketing industrial > estudios y conferencias.
Artesanía > aspectos económicos > estudios y conferencias.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991006803133803351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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