Services marketing people, technology, strategy

Bibliographic Details
Other Authors: Wirtz, Jochen, autor (autor), Lovelock, Christopher H., 1940-2008, autor
Format: Book
Language:Inglés
Published: Hackensack, NJ : World Scientific [2022]
Edition:Ninth edition
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991006767970403351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Índices.
Physical Description:XVII, 665 páginas : ilustraciones (color) ; 28 cm
ISBN:9781944659820
9781944659790