APA (7th ed.) Citation

Gassmann, O., Frankenberger, K., & Choudury, M. (2020). The business model navigator: Lthe strategies behind the most successful companies (Second edition.). Pearson.

Chicago Style (17th ed.) Citation

Gassmann, Oliver, Karolin Frankenberger, and Michaela Choudury. The Business Model Navigator: Lthe Strategies Behind the Most Successful Companies. Second edition. Harlow, England: Pearson, 2020.

MLA (9th ed.) Citation

Gassmann, Oliver, et al. The Business Model Navigator: Lthe Strategies Behind the Most Successful Companies. Second edition. Pearson, 2020.