Cita APA (7a ed.)

Mothersbaugh, D. L., Kleiser, S. B., Hawkins, D. I., Polk, M. K., & Watson, C. F. (2024). Consumer behavior: Building marketing strategy (Fifteenth edition. This international student edition is for use outside of the U.S.). McGraw Hill.

Cita Chicago Style (17a ed.)

Mothersbaugh, David L., Susan Bardi Kleiser, Del I. Hawkins, Margaret Kleiser Polk, y Carolyn Findley Watson. Consumer Behavior: Building Marketing Strategy. Fifteenth edition. This international student edition is for use outside of the U.S. New York, NY: McGraw Hill, 2024.

Cita MLA (9a ed.)

Mothersbaugh, David L., et al. Consumer Behavior: Building Marketing Strategy. Fifteenth edition. This international student edition is for use outside of the U.S. McGraw Hill, 2024.