Cita APA (7a ed.)

Pennington, A. (2016). The customer experience book: How to design, measure and improve customer experience in your business. Pearson.

Cita Chicago Style (17a ed.)

Pennington, Alan. The Customer Experience Book: How to Design, Measure and Improve Customer Experience in Your Business. Harlow, England: Pearson, 2016.

Cita MLA (9a ed.)

Pennington, Alan. The Customer Experience Book: How to Design, Measure and Improve Customer Experience in Your Business. Pearson, 2016.