Baines, T., Bigdeli, A. Z., Anders, K. M., Andrews, D., Benbow, S. A., Kapoor, K., . . . Tumber, N. (2019). Customer value propositions for servitization: A mini-guide for manufacturers seeking to compete through advanced services. Aston Business School.
Chicago Style (17th ed.) CitationBaines, Tim, Ali Ziaee Bigdeli, Kristina M. Anders, Daniel Andrews, Sandra A. Benbow, Kawal Kapoor, Ian Machan, and Neil Tumber. Customer Value Propositions for Servitization: A Mini-guide for Manufacturers Seeking to Compete Through Advanced Services. Birmingham: Aston Business School, 2019.
MLA (9th ed.) CitationBaines, Tim, et al. Customer Value Propositions for Servitization: A Mini-guide for Manufacturers Seeking to Compete Through Advanced Services. Aston Business School, 2019.