Cita APA (7a ed.)

Buskirk, R. H. (1961). Principles of marketing: The management view. Holt, Rinehart and Winston.

Cita Chicago Style (17a ed.)

Buskirk, Richard H. Principles of Marketing: The Management View. New York: Holt, Rinehart and Winston, 1961.

Cita MLA (9a ed.)

Buskirk, Richard H. Principles of Marketing: The Management View. Holt, Rinehart and Winston, 1961.