La psychologie sociale clé du marketing : apport de la psychologie sociale aux communications commerciales

La psychologie sociale clé du marketing apport de la psychologie sociale aux communications commerciales

Bibliographic Details
Main Author: Katchourine, Alec (-)
Other Authors: Fourastié, Jean Joseph Hubert, 1907-1990, Fourcade, Jean, Stoetzel, Jean, 1910-1987
Format: Book
Language:Francés
Published: Paris : S.A.B.R.I imp. 1967.
Subjects:
Marketing > aspectos psicológicos.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991006376487903351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Physical Description:IX, 145 p. ; 25 cm
Bibliography:Bibliogr.: p. [138]-145.

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