Cita APA (7a ed.)

Wirtz, J., & Lovelock, C. H. (2018). Essentials of services marketing (3rd ed.). Pearson Education.

Cita Chicago Style (17a ed.)

Wirtz, Jochen, y Christopher H. Lovelock. Essentials of Services Marketing. 3rd ed. Harlow, Essex [England]: Pearson Education, 2018.

Cita MLA (9a ed.)

Wirtz, Jochen, y Christopher H. Lovelock. Essentials of Services Marketing. 3rd ed. Pearson Education, 2018.