Services marketing people, technology, strategy

Bibliographic Details
Main Author: Wirtz, Jochen (-)
Other Authors: Lovelock, Christopher H., 1940-2008
Format: Book
Language:Inglés
Published: New Jersey : World Scientific cop. 2016.
Edition:8th ed
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991006347378403351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Physical Description:xvii, 783 p. : il. ; 28 cm
Bibliography:Bibliogr. Índices.
ISBN:9781944659011