APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (2018). Principios de marketing (17a ed.). Pearson.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principios De Marketing. 17a ed. Madrid: Pearson, 2018.

MLA (9th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principios De Marketing. 17a ed. Pearson, 2018.